Case Study
Golf Heroic
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Sometimes friendship, passion and business collide; this is the story of Golf Heroic. I had supported Heroic Athletics as a fractional CMO for about a year before the idea for Golf Heroic arose. Golf Heroic is unique in my portfolio because it is partly mine. My passion for golf, athletics and utilizing digital platforms to deliver a fantastic product resulted from two friends bringing their expertise to build a business.
Golf Heroic is a multi-product digital and in-person training and consulting program designed to increase the fitness, consistency and power of the average and expert golfer. The multi-channel and multi-tiered product offering created unique problems to overcome.
Brand and Logo Development
Marketing Strategy
Video Production
Photoshoot Production
Digital Collateral
Print Collateral
Social Media Paid Marketing Strategy and Execution
Podcast Production & Development
Business Plan Development
Professional Athlete Sponsorship
Brand Partnerships
Influencer Marketing
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