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Case Study

Golf Heroic

Sometimes friendship, passion and business collide; this is the story of Golf Heroic. I had supported Heroic Athletics as a fractional CMO for about a year before the idea for Golf Heroic arose. Golf Heroic is unique in my portfolio because it is partly mine. My passion for golf, athletics and utilizing digital platforms to deliver a fantastic product resulted from two friends bringing their expertise to build a business.

Golf Heroic is a multi-product digital and in-person training and consulting program designed to increase the fitness, consistency and power of the average and expert golfer. The multi-channel and multi-tiered product offering created unique problems to overcome.

  • Brand and Logo Development

  • Marketing Strategy

  • Video Production

  • Photoshoot Production

  • Digital Collateral

  • Print Collateral

  • Social Media Paid Marketing Strategy and Execution

  • Podcast Production & Development

  • Business Plan Development

  • Professional Athlete Sponsorship

  • Brand Partnerships

  • Influencer Marketing

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